For this project, we had to create a soda brand. I wanted to incorporate character moods for each drink with a description of the character and a certain color theme. The mood descriptions aim to convey the emotional experience tied to each soda, enhancing the connection between the consumer and the product.
Soda brand draft
Meet Luna Lavender: A serene character lounging comfortably in a field of lavender. Reflecting the calming and soothing nature of the lavender-infused soda.
Meet Zenith Zoe: A carefree character radiating positive energy to match the matcha in green tea.
Meet Berry Bliss Bob: A character surrounded by a burst of berries, expressing pure bliss & contentment.
Meet Coco Calm: A laid-back character exuding the relaxation that comes with a pure, tropical taste.
Coco Calm Ingredient Label
Zenfizz Soda set
Pattern for Luna lavender package
Single soda can
Package design
Zenfizz Package mockup
Zenfizz Poster Design